Privacy Policy

This Privacy Policy explains how Keto Matcha Blue (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit or make a purchase on https://ketomatchablue.shop/ (the “Website”).

We are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR) – Regulation (EU) 2016/679 – and applicable national data protection laws in Italy, Poland, and Greece.

1. What Personal Data We Collect

We collect the following categories of personal data:

• Identity and contact data: first name, last name, phone number, email address (if provided), shipping address.
• Order data: products ordered, order value, order history, return and refund records.
• Technical data: IP address, browser type, device information, and cookies (see our Cookie Policy).
• Communication data: records of phone calls, emails, or messages exchanged with our customer service.

2. Purposes and Legal Bases of Processing

We process your personal data for the following purposes and on the following legal bases:

Purpose	Legal Basis (GDPR Art. 6)
Processing and fulfilling your order (shipping, payment, customer support)	Performance of a contract – Art. 6(1)(b)
Complying with legal obligations (accounting, tax, product safety)	Legal obligation – Art. 6(1)(c)
Sending marketing communications (only with your consent)	Consent – Art. 6(1)(a)
Preventing fraud and ensuring Website security	Legitimate interest – Art. 6(1)(f)

3. Data Retention

We retain your personal data only for as long as necessary for the purposes described above:

• Order and billing data: retained for 10 years to comply with accounting and tax laws.
• Marketing data: retained until you withdraw your consent (opt-out).
• Technical and cookie data: retained according to the periods specified in our Cookie Policy.

4. Recipients of Your Data

Your personal data may be shared with the following categories of recipients, strictly for the purposes described above:

• Payment processors and banks (to process payments).
• Shipping and logistics providers (to deliver your order).
• IT service providers, cloud hosting, and email marketing platforms (acting as data processors under Art. 28 GDPR).
• Professional advisers (lawyers, accountants) where necessary.

We do not sell your personal data to third parties.

5. International Transfers

Your data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or transfers to countries with an adequacy decision.

6. Your Rights Under GDPR

You have the following rights regarding your personal data:

• Right of access: to obtain a copy of the personal data we hold about you.
• Right to rectification: to correct inaccurate or incomplete data.
• Right to erasure (“right to be forgotten”): to request deletion of your data, subject to legal retention obligations.
• Right to restriction of processing: to limit how we use your data.
• Right to data portability: to receive your data in a structured, machine-readable format.
• Right to object: to object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent: at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us at privacy@ketomatchablue.shop. We will respond within one month.

You also have the right to lodge a complaint with your local data protection authority (e.g., the Garante per la protezione dei dati personali in Italy, the Urząd Ochrony Danych Osobowych in Poland, or the Hellenic Data Protection Authority in Greece).

7. Cookies

We use cookies and similar technologies to operate the Website, analyse traffic, and personalise content. For detailed information, please see our Cookie Policy.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or alteration. These measures include SSL encryption, access controls, and regular security reviews.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates when the latest version was published. We encourage you to review this page periodically.

10. Contact

For any questions or requests regarding this Privacy Policy or your personal data, please contact us at privacy@ketomatchablue.shop.